Choose Canada
Toolkit to promote francophone immigration
Thank you for supporting the Government of Canada’s efforts to promote Francophone immigration outside Quebec. These efforts are aimed at fostering demographic growth and economic prosperity in Francophone minority communities.
This toolkit brings together a range of communication products to help you promote Francophone immigration to your target audiences. Do not hesitate to use these resources to showcase Canadian communities outside Quebec, as well as the programs and services offered in French to Francophone newcomers.
On this page
- Key messages
- Promotional tools
- Information on initiatives and measures to support Francophone immigration
Key messages
The key messages below can be incorporated into your social media posts, newsletters and other promotional materials.
Choose Canada – Key messages
- Choose Canada. Work, settle, thrive.
- Choose Canada for a new future.
- Canada is a country where you can live and thrive as a Francophone immigrant.
- Build your life in a Canadian community offering services in French.
- Do you speak French? Canada is looking for skilled French-speaking and bilingual (French and English) workers.
- Learn more about immigration and discover the opportunities available to French-speaking or bilingual (French and English) applicants. Choose Canada for a new future.
- Plan your departure, prepare for your arrival and discover the services in French that are available to you.
Express entry – Key messages
- Canada’s Express Entry system is now designed to offer French-speaking immigrants a simpler, more efficient pathway. Express Entry for French-speaking skilled workers – Canada.ca
- With Express Entry, you could immigrate to Canada as a skilled French-speaking worker and play an important role in the country’s economy. Express Entry for French-speaking skilled workers – Canada.ca
Francophone mobility – Key messages
- The Francophone Mobility program now opens doors to a greater number of French-speaking immigrants, offering them the opportunity to gain Canadian work experience and, potentially, apply for permanent residence (with the exception of jobs in primary agriculture). Canada.ca/franco-mobility
- The Francophone Mobility program is now open to more French-speaking immigrants! How to apply
Promotional tools
Download the communications products below, they will help you promote Francophone immigration to your target audiences.
Social media
Generic Messages
Canada is a country where you can live and thrive as a Francophone.
Learn more about Francophone immigration, discover the opportunities available to you and choose Canada for a new future: Immigrate to a Francophone community outside Quebec - Canada.ca. #FrCan
Download image for social media (PNG, 368 KB)
Every year, thousands of French-speaking newcomers immigrate to Canada to settle and live in communities outside Quebec.
Plan your departure, prepare for your arrival and discover the services in French that are available to you: Immigrate to a Francophone community outside Quebec - Canada.ca. #FrCan
Download image for social media (PNG, 88 KB)Express entry
Do you speak French? If you have the skills, Canada has the opportunities. Find out if you are eligible to live and work in Canada. Learn more: Choose Canada – Canada.ca.
#ImmigrateToCanada #FrCan #ExpressEntry
Download image for social media (PNG, 534 KB)
Do you speak French? If you have the skills, Canada has the opportunities. Find out if you are eligible to live and work in Canada. Learn more: Choose Canada – Canada.ca.
#ImmigrateToCanada #FrCan #ExpressEntry
Download image for social media (PNG, 154 KB)Pre-departure services
Do you speak French? Did you know that there are services in French to help you prepare to leave for Canada? We have a one-stop service to make your job easier! Check it out and prepare for your arrival in Canada: Free pre-departure service for Francophone immigrants to Canada: Connexions Francophones (in French only).
Download image for social media (PNG, 451 KB)Social media tips
- The shorter a post, the better: One to five sentences.
- Tone should be enthusiastic and positive.
- If you use keywords, capitalize the first letter of each word to make the content accessible (for example #ImmFR).
- When you post a message on social media, remember to include:
Podcast
Podcast series: My new home – Canada.ca
This podcast features the inspiring and relatable journeys of French-speaking immigrants who have chosen to live in Canada. Listen to their first experiences to learn how these immigrants contribute to their new communities and what these communities bring them in return.
Download podcast branding image (thumbnail) (PNG, 130 KB)
Videos
Immigrating to Canada
- 1:1 Immigrate to Canada in a Francophone community outside Quebec - YouTube
- 9:16 Immigrate to Canada in a Francophone community outside Quebec - YouTube
Express entry
Francophone immigration
Welcoming francophone communities
Fourteen short videos showcase communities offering French-language reception and integration services to newcomers. Those interested in moving to Canada will find information on the quality of life and opportunities the country has to offer.
- The Évangeline region is located on Prince Edward Island and offers a diverse, inclusive and dynamic community. Live in French in Évangéline (YouTube)
- Clare, Nova Scotia, is a small community rich in culture and heritage. Live in French in Clare (YouTube)
- Edmundston, in the Haut-Saint-Jean region, is the largest business and service hub in northwestern New Brunswick. Live in French in the Haut Saint Jean region (YouTube)
- Labrador City-Wabush, Newfoundland and Labrador, is a great place to live, thanks to its hospitality and friendly atmosphere. Live in French in Labrador City-Wabush (YouTube)
- Hawkesbury is a city located in eastern Ontario where the vast majority of the inhabitants speak French. Live in French in Hawkesbury (YouTube)
- Sudbury, Ontario, offers a safe and quiet city with great access to schools and socio-economic systems. Live in French in Sudbury (YouTube)
- Hamilton, Ontario, is close to many beautiful tourist attractions and offers a lot of job opportunities. Hamilton (Southwest Central Ontario) (YouTube)
- Located in Manitoba, the Seine River region offers a rural and an urban lifestyle less than an hour from Winnipeg. Live in French in the Seine River region (YouTube)
- The Moose Jaw-Gravelbourg community has a vibrant Francophone presence that will delight French-speaking newcomers wishing to settle in Canada. Live in French in Moose Jaw–Gravelbourg (YouTube)
- Calgary, Alberta, offers an urban lifestyle less than an hour from the Rockies. Live in French in Calgary (YouTube)
- Prince George, British Columbia, has 100 parks and over 1,500 lakes and rivers close by. It also features the northern lights, preserved forests, mountains and wildlife. Live in French in Prince George (YouTube)
- Yellowknife in the Northwest Territories is a vibrant northern capital with a large urban centre that offers access to vast northern spaces. Live in French in Yellowknife (YouTube)
- Whitehorse, Yukon, is surrounded by some of the most beautiful landscapes in the country. In addition to its wide open spaces, northern lights, lakes and mountains, this city is home to warm and welcoming people. Live in French in Whitehorse (YouTube)
- Nunavut’s proud and unifying Francophone community shines through its cultural diversity in Iqaluit. Live in French in Iqaluit (YouTube)
Graphic animations
Podcast
- 1:1 Graphic animation to be used to promote the podcast on social networks (MP4, 4.4 MB)
- 9:16 Graphic animation to be used to promote the podcast on social networks (MP4, 4.5 MB)
Francophone Mobility
Express Entry
Map of Canada (image)
Presentation templates
- Choose Canada for a new future – 16:9 format (widescreen) (PPTX, 487 KB)
- Choose Canada for a new future – standard format (PPTX, 393 KB)
- Choose Canada. Work, settle, thrive – 16:9 format (widescreen) (PPTX, 498 KB)
- Choose Canada. Work, settle, thrive - standard format (PPTX, 403 KB)
- Choose Canada for a new future (DOCX, 139 KB)
Roll-up banners
Roll-up banners are available for printing. Please send your creative request to IRCC.FIPromotionIA-AIPromotionIF.IRCC@cic.gc.ca.
Background with Francophone immigration visual identity
Information sheets
Express entry
- Express entry – International students (PDF, 493 KB)
- Express entry – generic – EN (PDF, 153 KB)
- Express entry – generic – bilingual (PDF, 287 KB)
Francophone mobility – for applicants
Document to transition from temporary to permanent residency
- Permanent and temporary pathways to Canada (PDF, 291 KB)
- Canada’s temporary work permit programs and application process (PDF, 95 KB)
Initiatives and measures to support francophone immigration
Pre-departure services
Did you know that there are services in French to help you prepare to leave for Canada?
A one-stop service provides easy access to pre-arrival services in French. Francophone newcomers are referred to regional Francophone partners according to their needs and settlement location in Canada (outside Quebec).
Discover our service and prepare for your arrival in Canada. Get help before you arrive in Canada: connexionfrancophones.ca (available in French only).
Settlement services
Francophone newcomers settling outside Quebec can receive the support of settlement professionals to help them:
- find a job;
- have their language skills assessed;
- enroll in language courses;
- find a home;
- enroll their children in school; and
- find out about community services.
Find free services for newcomers at:
Newcomer services – Canada.ca.
Welcoming Francophone Communities (WFC) initiative
The Welcoming Francophone Communities initiative enables 14 Canadian communities to build living environments that are conducive to the economic and socio-cultural integration of French-speaking newcomers. These communities go above and beyond to provide French-language services to newcomers and help them settle so they can build their new lives in Canada.
Discover these 14 communities: Welcoming Francophone Communities initiative – Canada.ca
Express Entry
Canada wants to attract more French-speaking immigrants to outside Quebec, thereby helping to ensure the vitality, economic development and prosperity of Canada’s Francophone minority communities. To stay in Canada permanently, consult the Express Entry site: Express Entry for French-speaking skilled workers – Canada.ca.
Canada is looking for skilled bilingual workers (who speak French and English) to help grow the economy and enrich the country’s culture. Discover how to come to Canada using Express Entry: Choose Canada – Canada.ca.
Francophone Mobility
Through the Francophone Mobility program, employers can hire eligible temporary workers through a streamlined hiring process.
Corridor for Francophone and French-speaking teachers
The corridor will consist of a series of interconnected and targeted initiatives. These initiatives aim to increase the number of Francophone and French-speaking primary and secondary school teachers recruited abroad. The corridor for teachers is currently under development. Details will be communicated as they become available.
Send us your feedback
We welcome your suggestions. If you would like to provide feedback, please send it to IRCC.FIPromotionIA-AIPromotionIF.IRCC@cic.gc.ca.
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